Your guide to smarter growth, better engagement, and a more profitable firm.
Marketing a law firm isn’t exactly a walk in the park. You have to manage cases, answer clients, and keep up with compliance—and with all of this going on, you’ve already got enough on your plate. But here’s the kicker: ignoring your marketing could mean leaving serious money (and clients) on the table.
That’s why legal marketing statistics are important. They help you understand what’s working, what’s not, and where you should focus your efforts.
To make it easy, we’ve rounded up 8 legal marketing statistics that really matter in 2025. They’re not just numbers. They’re insights you can act on right now.
1. 38% of potential clients search for a lawyer online first
More than one-third of people don’t ask a friend. They ask Google.
Why this matters:
Your website, online reviews, and legal directories? They’re your new storefront. If you’re not showing up online—or if your site looks like it’s from 2011—you’re losing potential clients.
What to do:
Optimize your website. Keep it clean, mobile-friendly, and fast. Make sure your contact info is easy to find. Bonus points if you add a live chat feature.
2. 68% of law firms are spending over half their marketing budget online
And yes, that number is still growing.
Why this matters:
Legal digital marketing statistics show a clear trend: firms are betting big on online marketing. Social media, SEO, Google Ads—it’s where the action is.
What to do:
If you haven’t already, start shifting your marketing budget online. Even a modest investment in digital ads or content marketing can pay off fast.
3. 40% of firms take 3+ days to respond to new inquiries
Yikes. Imagine needing a lawyer and hearing crickets for 72 hours.
Why this matters:
Clients today expect instant responses—or at least the same day. Taking too long to reply can send them straight to your competitor.
What to do:
Set up automated email replies or use a legal CRM (like MyLegalSoftware!) that alerts you to new leads. Better yet, route all contact forms to a real person who can reply within hours.
4. 27% of firms still don’t track their leads
That’s right—more than 1 in 4 law firms have no clue who’s contacting them.
Why this matters:
If you’re not tracking leads, you’re missing out on conversion opportunities. Period.
What to do:
Use a CRM to monitor who’s reaching out, how they found you, and whether they hired you. This data can help you fine-tune your marketing for better ROI.
5. 83% of law firms fail to collect full contact info on the first call
Most law firms forget to ask for even basic things—like an email or phone number.
Why this matters:
If you can’t follow up, you probably won’t sign the client. Plain and simple.
What to do:
Train your team to collect key contact details every single time. Or use a structured intake system that prompts for it.
6. 34% of client calls go unanswered
Nearly 1 in 3 prospective clients’ calls land in voicemail limbo.
Why this matters:
Think of it this way: If a client is calling, they’re ready to talk. Not answering is like closing your office door in their face.
What to do:
Use a virtual receptionist or call-routing service to make sure someone always picks up. MyLegalSoftware can integrate with tools that do this seamlessly.
7. 78% of legal clients say reviews influence their hiring decision
People trust people—not ads.
Why this matters:
Online reviews can make or break your reputation. A glowing review boosts trust. A bad one can send leads running.
What to do:
Start asking happy clients to leave reviews. A simple follow-up email can do the trick. And yes, reply to the not-so-happy ones too—professionally and calmly.
8. 91% of law firms say content marketing drives traffic
Helpful, relevant content brings in qualified leads—consistently.
Why this matters:
Blog posts, videos, and FAQs show you know your stuff. They also improve your SEO, helping more people find you online.
What to do:
Start small. Write one helpful post a month answering common client questions. Think: “What should I do after a car accident?” or “How long does a green card take?”
Final Thoughts
Whether you’re a solo practitioner or a mid-sized firm, these legal marketing statistics offer more than just fun facts. They show where the industry is heading—and what clients expect in 2025.
If you’re slow to respond, invisible online, or not tracking leads, you’re missing real growth opportunities. The good news? You don’t need to do it alone.
MyLegalSoftware helps law firms like yours modernize marketing, track leads, follow up with clients, and close more cases—with less stress.
Take the first step today. Visit MyLegalSoftware.com and let your marketing finally work as hard as you do.
FAQs
1. How much do law firms spend on marketing?
It varies. Small firms may spend $5,000 to $50,000 per year. Larger firms often spend 2–10% of their revenue on marketing.
2. Why is digital marketing important for law firms?
Most clients start their search online. Legal digital marketing helps firms get found, build trust, and convert visitors into clients.
3. What’s the most effective marketing channel for law firms?
SEO and Google Ads are often the most effective. However, content marketing and client reviews also play a huge role.
4. Do law firms need to be on social media?
Yes—especially LinkedIn, Facebook, and even Instagram. It helps build brand visibility and connect with potential clients.
5. What’s a legal CRM, and do I need one?
A legal CRM helps you track leads, manage contacts, and automate follow-ups. It’s a must-have for growing law firms.
